Moderator: Liwu Hsu
Panel:
Yeolan Lee, Ph.D., 麻豆精品视频
Jingning Ao, Ph.D.; Morgan State University
Taylor Yeazitzis, 麻豆精品视频
Partnerships with academic researchers can lead to knowledge creation through theoretical frameworks and the application of concepts. While economics is well-established in academic literature, other business disciplines, such as accounting, finance, management, marketing, operations and information systems, are only beginning to consider space-related research contributions. This session features academic business researchers presenting their work and highlighting emerging business research streams, providing insight into how the new space economy may be advanced.
Geopolitical Ecosystems and Space Sustainability
Yeolan Lee, Ph.D., 麻豆精品视频
The space sector鈥檚 rapid growth and the rise of the new space era are being driven by the entry of private companies, such as SpaceX and Blue Origin, into the global space economy.
As an increasing number of private companies engage in space activities, sustainability issues鈥損articularly the issue of space debris鈥揳re emerging. Currently, no frameworks exist to guide researchers in understanding and analyzing public/private partnerships within geopolitical ecosystems. This lack of structure makes it challenging to understand organizational design issues related to space debris and to analyze the key factors such as common pool resources, activities, actors, and both formal and informal institutional mechanisms.
Through in-depth analysis, this session concludes that both public and private organizations working in collaborative ecosystems have dual roles: generating space debris (polluting) and implementing mitigation measures (cleaning). These conflicting roles hinder the development of effective solutions to mitigate space debris.
Discursive Strategy in 鈥楽elf-Celebritizing鈥� Entrepreneurial Firms: Video-Based Analysis of SpaceX
Jingning Ao, Ph.D.; Morgan State University
The discursive strategy involves using words, visuals and audio to inform stakeholders, shape perceptions and gain support. However, the use of discursive strategy on social media to self-celebritize entrepreneurial firms is not well understood, despite the potential benefits of increased visibility, reduced uncertainty and enhanced differentiation.
This session examines the use of discursive strategies through social media for self-celebritization through an inductive analysis of the 50 most-viewed SpaceX YouTube videos from 2008 to 2023. The findings suggest that videos serve as powerful tools for communicating ideas about disruptive innovation and inspire stakeholders to pursue future-focused developments.
Assessing a Socio-Technical Framework for Affordability Culture
Taylor Yeazitzis, 麻豆精品视频
Organizations tend to approach the topic of affordability solely from an economic perspective, but for large complex development programs, a holistic approach is necessary. This session explores a socio-technical framework to evaluate current affordability practices.
Socio-technical frameworks are used in complex organizations because they allow for the examination of both social and technical aspects as interconnected organizational components. However, research is limited when attempting to approach affordability from this perspective. This session aims to bridge the gap by validating a socio-technical framework of affordability using survey responses from NASA鈥檚 Marshall Space Flight Center and industry members. The findings will contribute to a new approach to affordability and the development of an affordability culture within organizations.
