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Biography

Curriculum Vitae

Education

• Ph.D., Sport Management, The University of Florida, 2024
• M.S., Sport Management, Kyunghee University, 2020
• B.S., Recreation, Sport, and Tourism (Sport Management), University of Illinois at Urbana-Champaign, 2016

Honors & Awards

• 2024 Korean American Association for Sport Management (KAASM) Scholarship
• 2022 & 2023 Sport Management Doctoral Student Research Award at the University of Florida
• 2021 & 2022 Grinter Fellowship Award at the University of Florida

Affiliations

• North American Society for Sport Management (NASSM)
• Korean American Association for Sport Management (KAASM)
• Professional Association of Athlete Development (PAADS)

Research Funding

• Situational Analysis for Division I Athletic Program, Carr Sports, Role: Co-PI, $3,000
• Development of Multi-Professional Sports CSR Platform, Korea Professional Sports Association, Role: Co-PI, $57,000
• 88 Country Club Customer Satisfaction Index Research, Korea Ministry of Patriots and Veterans Affairs, Role: RA, $17,000

Recent Publications

• Kang, P., Ko, Y. J., Youm, S., & Chun, Y. (Under Review). Consumer heuristics, value and risk perceptions towards sport Non-Fungible Token (NFT): Application of artificial intelligence approach. International Journal of Sport Marketing and Sponsorship

  Chun, Y., Wendling, E., & Sagas, M. (2023). Sports, 11(10), 203.

  Chun, Y., Lee, J. H., Kim, M. J., & Ko, S. J. (2023). Sport brands’ social media information traits, consumers’ media and brand engagement, and purchase intention: A structural equation modeling approach. Journal of Sport and Leisure
  Studies, 93, 79-96.

  Chun, Y., & Sagas, M. (2022). Sports Innovation Journal, 3, 45-60.

  Chun, Y., Sagas, M., & Wendling, E. (2022). , Sustainability, 14(11), 6807.